Established in 2024 in Dallas, Texas, the Aaron Anthony Collection is a luxury streetwear brand that celebrates individuality, culture, and nostalgia. Founded by creative visionary Aaron Anthony Means IV, the brand was born from a desire to craft unique pieces that resonate deeply with its audience. Rooted in Aaron’s lifelong passion for art, design, and music, the Aaron Anthony Collection fuses bold creativity with meticulous attention to detail, creating apparel that stands as a testament to self-expression and personal identity.

From his beginnings in Memphis, Tennessee, Aaron’s creative journey evolved from music composition and poetry to candle making and brand design, each venture marked by his innovative spirit and love for cultural diversity. Prior to launching the Aaron Anthony Collection as a candle brand, it began as a vision for a luxury handbag line. However, limited resources made handbags impractical, so Aaron pivoted to designing t-shirts. Challenges with print-on-demand services and the lack of an immersive customer experience led him to candlemaking—a craft he perfected while keeping his ultimate goal in mind: creating a cologne and perfume collection inspired by his father, who shares his name.

Feeling constrained by the limits of prior crafts, Aaron envisioned a clean canvas that would allow him to challenge his creative potential and fully express his uniqueness. This led to the transformation of the Aaron Anthony Collection into a luxury lifestyle brand, setting a new standard for meaningful, wearable art and novelty pieces.

Each piece in the Aaron Anthony Collection is deeply personal, inspired by moments from Aaron’s childhood to his present-day passions. His goal is to recreate the nostalgia and emotion that first inspired him to design, allowing wearers to connect with the same sense of wonder and sentimentality. Whether it’s a nod to a cherished memory or an artistic expression of culture, every creation tells a story meant to resonate and inspire.